MultiMedia Magic - Prudential Recruiting

Prudential Recruiting

Business Card CD-ROM for Prudential California Realty

Client: IMPACT Communications Group

To make it easier to drop in modules to localize this product to different areas, and to squeeze a lot of content into the small capacity of the business card CD-ROM, most of the presentation was encapsulated in Flash movies. Digital video was also used.

The biggest challenge with this project was to maintain high quality of all graphics, video and audio, while still being able to fit in all the content the end client desired. This required us to leave no stone unturned in looking for ways to optimize every asset.

A very nice synergy between Director and Flash is evident in this piece. A Director executable, with its advantages in performance and control over the host system, tests the environment for compatibility, integrates the presentation and provides the bitmap-graphics-rich interface. The Flash modules provide a handy encapsulation of the different subjects to be covered, require very little disc space, and can run inside Director with their various levels of opacity accurately composited into the background.