MultiMedia Magic - Prudential Web Launch

Prudential Web Launch

Prudential California Realty

Client: IMPACT Communications Group

This project had a very compressed schedule. Example agent web sites of the types being launched were screen-captured and mocked-up in Director, to give us complete control of the "browser" while overlaying speaker support. Our client wanted the capability to add and edit speaker support right up to the beginning of each meeting, so the later presentations could be fine-tuned based upon earlier audience response, etc.

We designed and coded a very flexible, data-driven, display engine. Among other features, the engine allowed the user dynamically to toggle into "design mode" on any "page" in the web demo sequences and add a virtually unlimited number of title and bullet point screens to superimpose on it. For more details, please see the case study for this project.

Prudential's main speaker was most effusive in his praise of the flexibility we had programmed into the system. We were further honored to receive an engraved glass Prudential "piece of the rock" as a tangible token of his appreciation!